A farmers' market featuring Tottori Wagyu beef and locally grown produce, with a popular Wagyu steak lunch.
Gotouchi Farm Yama-no-Eki Daisen Nozomi is a dome-shaped farmers' market located just off the Mizoguichi IC on the Yonago Expressway, set against a magnificent view of Mt. Daisen. At its heart is 'Meat Deli Imagawa,' a butcher's direct-sale counter, complemented by a well-stocked fresh produce section featuring locally grown vegetables harvested that same morning.
The market sells directly from the source, offering Tottori Wagyu — a brand beef that has won national top honors — along with other premium branded meats, with nationwide shipping available. An attached in-house restaurant serves dishes made with local ingredients, including Tottori Wagyu steak lunch sets and beef-bone ramen.
Conveniently located at the gateway to Mt. Daisen sightseeing, it makes an ideal stop during a drive. Visitors can pick up fresh local ingredients as souvenirs or use it as a base for a lunch break.